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How to Explode Your List with the Right Kind of Lead Magnet

By Norio De Sousa

The best lead magnets are short, actionable, goal-oriented & easy to use. People are busy. They need something they can do immediately and make some progress to their goal. Even if it’s just 1% – that’s better than nothing. And if you give your prospects the “right” kind of lead magnet that they can use immediately and […]

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How To Easily Save $197 a Month on Emails

By Norio De Sousa

If you’re sending a lot of emails, it’s probably costing you quite a chunk of change. I’m about to change all that. A client and friend of mine told me about this self-hosted software called “Sendy“. Self-hosted just means you need your own server but you can set this up on a $5 or $10 […]