Conversion – The Tech Assassin
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How To Use 1 Simple Trick to Make Your Website Faster

By Norio De Sousa

One of the most effective ways to make a website load faster is to “crunch” the images. But there’s a right way and a wrong way. There are 2 parts to doing this the right way. You need to resize your images smaller. Using them straight out of the camera or your phone is going […]

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How To Earn Major Brownie Points (And More Money)

By Norio De Sousa

Small, simple things make big differences if you time them right. What do I mean? 1 – When I was a little boy and I was super-duper sick, my mom went out and got me an el cheapo green plastic dump truck toy. Thinking back, it must’ve cost her almost nothing. But because she gave […]

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Hack: Tracking Your Ads for Free the Right Way

By Norio De Sousa

Best way to track which of your paid campaigns is making you the most money? Google Analytics plus UTM tags all the way! Here’s how… Set up Google Analytics. Enable e-Commerce tracking in the settings. Set up Google Analytics e-Commerce tracking in your shopping cart. This will give you detailed reporting about what sources, pages, […]

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1 Amazing Pricing Tip to Try Right Now

By Norio De Sousa

Here’s a way to encourage more of your clients to commit to your business, long-term, with “decoy” pricing. It’s something I learned about a while ago but I just saw an example of it in action and it was really sweet. Made me think of you. Adobe has monthly and annual pricing for their apps. […]

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How to Overcome the Death of Autoplay Flash Video

By Norio De Sousa

“Mr R” was in trouble. His top converting lander beat his next-best pages 9 to 1. Until Chrome stopped autoplaying his Flash video of a Doctor endorsing his product. You know the type: transparent background, pretty lady, white lab-coat. Those things work like gangbusters. 9 to 1! It’s a huge kick in the nuts to […]

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Speed Kills: 3 Shocking Things Choking Your Profits

By Norio De Sousa

Akamai and Gomez.com surveyed web users and found that: 47% expect a site to load in 2 seconds or less. 40% will ditch a site that takes longer than 3 seconds to load. 79% who have trouble with a site say they won’t come back. And around 44% of them will tell friends about their […]

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You: There are People Starving on my Website?

By Norio De Sousa

Imagine a mouth-watering steak, with baked potatoes on the side and a rich, brown gravy poured over it. Got the picture in your head? Feeling hungry? Good… read on. To get to that steak, there are some steps you have to take. You can’t just wish it into existence. The steps you need to take […]