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Norio De Sousa

I'm a programmer who got tired of other programmers messing up your dreams. So I became an "Assassin For Hire" to save your day, clean up the mess others made, and get it working so you can get paid.

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How to Explode Your List with the Right Kind of Lead Magnet

By Norio De Sousa

The best lead magnets are short, actionable, goal-oriented & easy to use. People are busy. They need something they can do immediately and make some progress to their goal. Even if it’s just 1% – that’s better than nothing. And if you give your prospects the “right” kind of lead magnet that they can use immediately and […]

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How My Starving Cat Is Just Like Your Business

By Norio De Sousa

Panda meowed loudly at me. He’s our gorgeous, fluffy, black & white kitty. And he was hungry. If his loud meows were anything to go by, he was REALLY hungry. But he missed breakfast. That’s what he does. When it’s feeding time, he comes to his bowl, eats a tiny bit and then walks off. […]

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3 Of the Best Benefits of SSL

By Norio De Sousa

Jeremy from Malaysia posted in my “Tech Tycoons” Facebook Group, asking: “I have a free SSL certificate that comes with my hosting from Siteground. It’s going to be expired soon as I need to install it by end of this month. My question is, what actually does a SSL certificate do? I read some information online that […]

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7 Simple Tips for Hiring The Best PHP Coders

By Norio De Sousa

The secret to hiring senior PHP developers on freelancer websites like UpWork, is: Pay more. It usually means less micro-management needed from you. Go for coders with at least 1,000 hours under their belt. Go for coders with a really high ratings average. Prioritise people who speak fluent English. Interview in Skype or ask for […]

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A Better Way to Profit From WordPress Plugins

By Norio De Sousa

Franck contacted me about a new product he wanted developed. But he wasn’t sure if he should have it done as a plugin or as SaaS (Software as a Service). (If you don’t know – SaaS is a web app that you “sell” access to each month. Any tools you use online that you pay […]

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How to Permanently Stop Your Website Going Down

By Norio De Sousa

Maybe you’re like me and you have a handful of websites that, if they go down, you lose money for every minute they’re down. And it hurts. Bad. Like slamming your small toe into furniture at 10 miles per hour. Or a kick in the nuts. Over and over. But it doesn’t need to hurt […]

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Can You Save Money If You P.O.O.P On WordPress?

By Norio De Sousa

Hey, I’m not being gross and you can absolutely save money if you P.O.O.P on WordPress. As long as you remember what P.O.O.P stands for… Prefer Once-Off Plugins You see, if you prefer once-off plugins on WordPress, you can save hundreds of dollars a year. I know a bunch of internet marketers spending $100-$400 a month on […]

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How to Steal Your Competition’s WordPress Themes and Plugins

By Norio De Sousa

Have you ever seen something cool on a website and wondered, “How did they do that?” Well here’s a really quick & easy way to “steal” from your competition’s website. View the source of a page on their site. Search through the source (Ctrl-F or Cmd-F) for “wp-”. Look through all the results for things […]

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How is a Naked Woman Like a WordPress Plugin?

By Norio De Sousa

This morning I was pacing between my kitchen and my lounge, waiting for my coffee to brew. It takes 5 minutes and I like to think about my day ahead in this time. So there I was, pacing, sipping my sparkling water (to wake up my body) waiting for my coffee to brew when, just […]

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How To Easily Save $197 a Month on Emails

By Norio De Sousa

If you’re sending a lot of emails, it’s probably costing you quite a chunk of change. I’m about to change all that. A client and friend of mine told me about this self-hosted software called “Sendy“. Self-hosted just means you need your own server but you can set this up on a $5 or $10 […]

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