The best lead magnets are short, actionable, goal-oriented & easy to use.
People are busy. They need something they can do immediately and make some progress to their goal. Even if it’s just 1% – that’s better than nothing.
And if you give your prospects the “right” kind of lead magnet that they can use immediately and make some progress, then you’ve entered their mind as a trusted advisor or expert.
(Give them something useless and they’ll be pissed at you for wasting their time.)
Which is why (most) eBooks suck as lead magnets. I’m not talking about short 2-3 page reports or checklists. I’m talking about eBooks. Anything that’ll take longer than 5 minutes to read.
Remember, people are busy. So they’ll take one look at your essay and close it.
Prospect lost. Maybe forever.
I’m a bit biased but I think the RIGHT kind of PLUGIN is a 10x better lead magnet!
Here’s why… Continue reading